Friday, May 23, 2008
The Asian Franchising Boom
Asia is undergoing a terrific boom in franchising.
The rise of the middle class in Asia and the growth of China and India has delivered more opportunities for franchising than ever in history. Consumer demand remains high for franchise offerings across Asia especially in high growth markets. The market is very receptive to franchises especially in conjunction with the boom in retail projects in Asia as well.
Here are just three key reasons to consider buying a franchise in Asia:
Lower Your Risk with a Proven Business System
It's a lot easier than starting a business from scratch. There are many complex factors involved in any small business and franchise systems provide the know-how and support for the business owner. In a 2001 survey conducted in Singapore, by the Singapore International Franchise Association, nine out of ten businesses which have franchised their operations have become more profitable. Systems alone can provide a solid basis for increased profitability which is a strong reason to consider franchising in Asia.
Asia's Consumer's Prefer Franchises
The evidence is tending to demonstrate that the retail boom in Asia has been very much a boom for franchises. The very high representation of local franchises in the Philippines, Malaysia, Korea and China to cater for consumer preferences demonstrates that there has been strong demand for franchises across the region.
The Economics
The solid economic growth in Asia represents a great opportunity for franchisers. The increase in the purchasing power of the Middle Class represents the underlying driver of franchise growth. As each economy develops, consumer demand will remain strong and franchisers will need to go where the market is going.
As always, it is a matter of choosing the right franchise. Review the listings at AsiaBusinessInvestor.com and see what is on offer.
In October this year the annual www.franchiselicenseasia.com will be on in Singapore from the 16th to the 18th of October. This event provides and opportunity to meet the various franchisers over the major event itself. It's worth going if you can make the effort.
We shall be providing some podcasts shortly with various franchisers in Asia and franchise consultants so stay tuned to listen to so interviews we will be doing on franchising in Asia.
The rise of the middle class in Asia and the growth of China and India has delivered more opportunities for franchising than ever in history. Consumer demand remains high for franchise offerings across Asia especially in high growth markets. The market is very receptive to franchises especially in conjunction with the boom in retail projects in Asia as well.
Here are just three key reasons to consider buying a franchise in Asia:
Lower Your Risk with a Proven Business System
It's a lot easier than starting a business from scratch. There are many complex factors involved in any small business and franchise systems provide the know-how and support for the business owner. In a 2001 survey conducted in Singapore, by the Singapore International Franchise Association, nine out of ten businesses which have franchised their operations have become more profitable. Systems alone can provide a solid basis for increased profitability which is a strong reason to consider franchising in Asia.
Asia's Consumer's Prefer Franchises
The evidence is tending to demonstrate that the retail boom in Asia has been very much a boom for franchises. The very high representation of local franchises in the Philippines, Malaysia, Korea and China to cater for consumer preferences demonstrates that there has been strong demand for franchises across the region.
The Economics
The solid economic growth in Asia represents a great opportunity for franchisers. The increase in the purchasing power of the Middle Class represents the underlying driver of franchise growth. As each economy develops, consumer demand will remain strong and franchisers will need to go where the market is going.
As always, it is a matter of choosing the right franchise. Review the listings at AsiaBusinessInvestor.com and see what is on offer.
In October this year the annual www.franchiselicenseasia.com will be on in Singapore from the 16th to the 18th of October. This event provides and opportunity to meet the various franchisers over the major event itself. It's worth going if you can make the effort.
We shall be providing some podcasts shortly with various franchisers in Asia and franchise consultants so stay tuned to listen to so interviews we will be doing on franchising in Asia.
Labels: asia, asia franchise, asia franchising, franchise, franchising
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